One Person Does Make a Difference

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If you ever thought surgeon's knew it all, let me refer you to a book by a surgeon for people in the medical field...with applications to anyone involved in delivering a service to a customer. Atul Gawande wrote, Better: A Surgeon's Notes on Performance. In the Afterward he wrote a piece entitled, Suggestions for Becoming a Positive Deviant. There a five suggestions:

1. ASK THE UNSCRIPTED QUESTION

Encounter people at a real, personal level. Intentionally make conversation with them. Learn something about them. Sometimes you discover the unexpected.

Bags Fly Free

I give kudos to Southwest Airlines and their marketing campaign, Bags Fly Free. What a novel concept and a great piece of advertising. It reminds me of what I've learned about business:

You tell people what you want to do.

You tell people what you are doing - while you're doing it.

You tell people what you've just done.

So...it's all about marketing, even when you're providing a customer service.

"Clientele" - A Customer Service Verb

Management guru Tom Peter's wrote in a blog that businesses have wasted opportunities every day because they do not "clientele." He defined it: "to create a relationship-building encounter with your customer, so that the relationship with the store is better when she leaves than it was when she came in."

How is your clientele?

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