Over the years I've watched employees at all levels react to the company's Mission Statement. It's no secret that buying into a Mission Statement depends on the employees level of commitment to the company. Why aren't Mission Statements taken seriously?
In his book, First Things First, Stephen Covey points out that mission statements are often not taken seriously in organizations because they are developed by top executives, and there’s no buy-in at the lower levels.
What about Personal Mission Statements? The level of buy-in ramps it up exponentially. It offers individuals the opportunity to establish what is truly important and then to subsequently align their life according to it.
Covey refers to crafting a mission statement as "connecting with your own unique purpose and the profound satisfaction that comes in fulfilling it."
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